Link building for an ecommerce website is harder than it looks.

Online stores usually need backlinks pointing towards collection pages, category pages, buying guides and other commercial URLs. Those are also the pages publishers are often least willing to link to naturally.

That creates a problem.

An ecommerce brand can have excellent products, strong technical SEO and well-optimised category pages, yet still struggle to outrank competitors with stronger backlink profiles.

The right link building service should therefore do more than simply deliver a fixed number of links every month. It should understand ecommerce search intent, commercial-page targeting, anchor text, topical relevance and how authority needs to flow through the site.

We looked at providers offering link building services for ecommerce websites, considering their placement options, scalability, relevance, transparency and suitability for commercial SEO campaigns.

Here are seven services worth considering in 2026.

1. LunarLinks

Best for: Managed ecommerce link building, link insertions and digital PR

Our first pick is LunarLinks, a UK-based link building and digital PR agency working with brands and agencies across markets including the UK, US and Australia.

LunarLinks is particularly well suited to ecommerce because campaigns can combine several different types of authority building rather than relying on a single tactic.

Its core offering includes contextual link insertions, guest posts and digital PR.

That flexibility matters for online stores.

A commercial category page may be a natural fit for a contextual link insertion inside an established article, while a homepage or broader brand campaign may benefit more from digital PR and expert commentary.

One of LunarLinks' main focuses is link insertion.

Instead of always creating a new guest post, the agency identifies existing articles where a relevant client mention can be naturally incorporated. Those pages may already be indexed, ranking and carrying backlinks of their own.

For ecommerce websites, that can make link insertions particularly useful when the goal is to strengthen collection pages or other commercially important URLs.

LunarLinks also offers guest posts where a new article makes more sense, alongside reactive digital PR campaigns designed to earn higher-authority brand mentions and links.

The agency offers a 12-month placement guarantee for eligible guest posts and link insertions.

Why it stands out:
LunarLinks combines contextual placements, guest posts and digital PR while placing strong emphasis on commercial relevance rather than simply chasing high domain metrics.

Best suited to:
Shopify stores, DTC companies, established ecommerce brands and agencies looking for managed link acquisition.

2. WhitePress

Best for: Large-scale access to publishers

WhitePress is a large content marketing and link-building platform connecting advertisers with publishers across numerous countries and industries.

Rather than operating purely as a traditional link-building agency, WhitePress functions more like a marketplace.

Users can browse publishers, compare metrics and order sponsored content or link-building placements across a very large database of websites.

That scale can be particularly useful for ecommerce brands operating across multiple countries or niches.

For example, a retailer expanding into several European markets may need placements from local-language publishers rather than repeatedly using the same group of English-language sites.

WhitePress also gives SEO teams a considerable amount of control over publisher selection, pricing and market.

The trade-off is that users generally need to know what they are looking for.

A marketplace provides choice, but the strategy around target URLs, anchors, publisher relevance and overall link profile still needs to be managed properly.

Why it stands out:
The size of the publisher network and international coverage make it useful for brands and agencies that need substantial placement choice.

Best suited to:
In-house SEO teams, agencies and ecommerce businesses that want direct access to a large publisher marketplace.

3. Collaborator

Best for: Self-service publisher discovery

Collaborator is another marketplace-style platform connecting advertisers with websites willing to publish sponsored content and backlinks.

Like WhitePress, it gives SEO teams the ability to browse publisher options rather than handing the entire process over to a managed agency.

This can make it useful for businesses that already have an internal SEO strategy and primarily need access to websites.

Collaborator covers a broad range of niches and markets, which can help ecommerce teams source placements around specific product categories.

The main consideration is quality control.

Large publisher databases naturally contain a mixture of excellent websites, average websites and options that may not be suitable for a particular brand.

Users therefore need to assess relevance, organic traffic, traffic trends and the quality of the surrounding content rather than relying entirely on headline authority metrics.

Why it stands out:
It offers a large selection of publisher opportunities and gives experienced SEO teams direct control over placement selection.

Best suited to:
SEO teams and agencies comfortable evaluating websites themselves.

4. Outreach Monks

Best for: Scalable managed outreach

Outreach Monks provides managed link-building services for businesses including ecommerce brands.

Its campaigns typically focus on manual outreach and editorial placements rather than requiring the client to source individual publishers themselves.

That can appeal to businesses that want a more hands-off approach.

For ecommerce websites, managed outreach can also help when campaigns need links across multiple collections, content assets and commercial topics rather than simply pointing everything towards the homepage.

Best suited to:
Growing ecommerce stores that want a managed outreach programme.

5. Editorial.Link

Best for: Editorial and listicle placements

Editorial.Link focuses on earning or arranging editorial-style placements.

This can be useful in ecommerce niches where commercially relevant listicles, comparison pages and product guides regularly rank in search.

A product or brand appearing naturally within existing editorial content can sometimes provide both SEO value and referral visibility.

Best suited to:
Brands looking for editorial mentions, product roundups and listicle placements.

6. Page One Power

Best for: Customised campaigns

Page One Power takes a more customised approach to link acquisition.

Rather than relying entirely on standard packages, campaigns can be built around specific content assets, landing pages and competitive opportunities.

That can work well for established ecommerce sites where different categories require different approaches.

A fashion retailer, for example, may have very different link opportunities around footwear, accessories and seasonal editorial content.

Best suited to:
Established ecommerce businesses with more complex link-building requirements.

7. Siege Media

Best for: Content-led authority building

Siege Media is better known for content-led SEO and digital PR than traditional link insertion.

Its model focuses heavily on creating content worth linking to and then promoting that content through outreach.

For ecommerce brands capable of producing original research, interactive assets, buying guides or other genuinely useful resources, this can become an effective way to earn links at scale.

The trade-off is that it generally requires more investment in content creation than a straightforward placement campaign.

Best suited to:
Larger ecommerce businesses investing heavily in content and long-term organic authority.

Why ecommerce websites need a different link building strategy

Ecommerce link building is different from link building for a traditional content website.

A publisher may happily reference an informative guide explaining how to choose a running shoe.

It is considerably less likely to naturally link to a page containing dozens of running shoes and a Buy Now button.

Yet those commercial pages are often exactly where ecommerce businesses need more authority.

That means an effective strategy normally needs a mixture of direct and indirect link building.

Some backlinks can point directly towards collection pages and commercial landing pages.

Others can support useful editorial content, research or buying guides that then pass authority internally towards revenue-generating pages.

The strongest campaigns understand how those two approaches work together.

Expert view: ecommerce brands often overcomplicate link building

According to Kris Flank, founder of LunarLinks, ecommerce brands often spend too much time chasing authority metrics and not enough time looking at the actual page receiving the link.

“For ecommerce, I’d much rather get a relevant link from an article that is already indexed and getting organic traffic than chase a huge DR number for the sake of it. We generally prioritise relevance, traffic trends and whether the link makes sense for the target page. You also don't need every backlink pointing to a blog. Collection and commercial pages can absolutely be supported directly when the placement is natural.”

That distinction matters because a link is only useful if it contributes to the wider search strategy.

A high-authority backlink to the wrong page may have much less commercial impact than a relevant contextual link supporting a category the business actually wants to rank.

Why link insertions can work particularly well for ecommerce

One tactic worth paying particular attention to is the contextual link insertion.

Instead of publishing an entirely new guest post, a relevant link is added naturally to an existing article.

That page may already be:

• Indexed by Google
• Receiving organic traffic
• Ranking for relevant keywords
• Carrying backlinks of its own
• Established for several years

For ecommerce brands, this can provide an efficient route to strengthening commercially important pages.

Imagine an established article about creating a home gym.

A natural reference to a retailer's strength equipment category could make considerably more sense than publishing an unrelated guest article solely to create a backlink.

The important factor is context.

A relevant ecommerce link inserted naturally into useful content is very different from forcing links into unrelated articles simply because the website has a high DR.

Guest posts vs link insertions for ecommerce

Both can work.

Guest posts are useful when creating a new article gives the brand control over the surrounding topic and context.

They can also be valuable when there is no suitable existing page available for an insertion.

Link insertions, however, have a major advantage.

The page already exists.

It may already have history, backlinks, rankings and traffic.

A brand does not have to wait for an entirely new article to be discovered, indexed and potentially gain authority over time.

That is why a mixed approach often works well.

Use link insertions where strong existing content is available and guest posts where a dedicated article genuinely makes sense.

What should ecommerce brands look for in a link building service?

A few factors matter considerably more than headline authority scores.

Relevance

A DR 70 website is not automatically a good backlink.

Look at what the website actually publishes and whether the placement makes sense in relation to your products.

Organic traffic

Check whether the website receives genuine search traffic.

More importantly, look at the trend.

A website that once received significant traffic but has been declining for two years may be less attractive than the headline traffic figure suggests.

Commercial-page experience

Ask whether the provider is comfortable supporting categories, collections and other commercial URLs.

If every backlink is automatically pointed towards informational blog posts, the strategy may not address your actual ranking gaps.

Anchor text

Avoid turning every placement into an exact-match keyword anchor.

A natural ecommerce backlink profile can contain branded anchors, URLs, product references, partial matches and contextual phrases.

Publisher quality

Look beyond DA and DR.

Review the site's content, visibility, niche, publishing patterns and overall quality.

Link longevity

Find out what happens if the backlink disappears.

A meaningful replacement guarantee can make an important difference when paying for placements at scale.

What about digital PR for ecommerce?

Digital PR serves a slightly different purpose.

Rather than trying to acquire an individual link for every product category, PR can increase authority around the overall brand.

An ecommerce company might:

• Analyse product trends
• Release original consumer data
• Provide expert commentary
• Respond to journalist requests
• Create seasonal studies
• Comment on industry developments

Those stories can attract links and mentions from larger publications that would never accept a traditional guest post.

It can also support AI visibility.

If a brand repeatedly appears across credible third-party sources, AI systems have more independent information available when trying to understand that company and its place within a market.

How many backlinks does an ecommerce website need?

There is no universal number.

The answer depends primarily on the competitors.

If the pages ranking above you have hundreds of relevant referring domains and your store has ten, adding five links is unlikely to close the gap.

In a smaller ecommerce niche, however, a relatively modest number of relevant links may have a noticeable impact.

Competitor backlink analysis therefore provides a better starting point than choosing an arbitrary monthly quantity.

Look at:

• The sites linking to competing categories
• Links pointing directly to their commercial URLs
• Their homepage authority
• Their anchor distribution
• The quality of those referring domains

Then determine what you actually need to compete.

Managed agency or link-building marketplace?

There is another important decision ecommerce brands need to make.

Do you want someone to manage the campaign or simply provide access to publishers?

Platforms such as WhitePress and Collaborator give experienced SEO teams substantial control.

They can select publishers themselves, compare prices and build placements according to their own strategy.

That can work extremely well when the company already has SEO expertise internally.

A managed agency operates differently.

The agency may handle prospecting, publisher negotiations, target-page selection, anchor strategy, placement management and reporting.

Neither model is automatically better.

It depends on how much SEO capability the ecommerce business already has.

Which ecommerce link building service should you choose?

The right provider depends on what your business actually needs.

An experienced in-house SEO team that primarily wants publisher access may prefer WhitePress or Collaborator.

A large ecommerce company investing heavily in content may find a content-led provider more appropriate.

For businesses wanting a managed mix of link insertions, guest posts and digital PR, LunarLinks is the first provider featured in this guide.

Ultimately, ecommerce link building should not become a competition to acquire the largest possible number of backlinks.

The goal is simpler.

Build relevant authority around the pages that matter commercially.